Academy Of Applied Arts

Welcome!

Director’s message

“If it does not enhance selling, it is not Visual merchandising”

For many years, businesses have sold their products to buyers with limited merchandise options. It didn’t matter how the merchandise was displayed, it didn’t matter how the store looked, it didn’t matter if the sellers were polite. Just having merchandise available very often guaranteed a sale. Not any more though.

With the advent of modern retail, India’s ever growing class of consumers now have multiple buying options in terms of style, functionality and price points. Growing competition has ensured that customer today is truly a king. Competitive forces and a rapidly maturing retail scenario have led to the evolution of specialized retail formats. These cover numerous and varied product categories, consumer segments and brands; each competing with the other.

Today’s retail landscape is littered with similar stores selling similar merchandise to similar customers. Therefore, now, more than ever before, it is imperative for sellers to allure and entice customers by becoming strongly differentiated .The art and science of such differentiation lies at the heart of visual merchandising and retail design; and that is what we teach.

We at Academy of Applied Arts believe that the Indian retail sector is poised on the cusp of a revolution. A revolution that promises enormous prosperity through the creation of millions of well paying progressive jobs. A revolution that will launch a million meaningful careers. It gives me great pleasure to invite you to embark upon this revolution with us.

An education at Academy of Applied Arts guarantees you an unbeatable competetive advantage and promises to make you a true asset to whichever organization you choose to work with.

We welcome you to a sterling future. We welcome you to Academy of Applied Arts!

Ashmit S Alag
Director of Education

What is Applied Arts?

Applied Arts refers to the application of design, aesthetics and resulting product of artistic design to utilitarian objects in everyday use.

Artistic disciplines that are classified as applied arts, include industrial design, visual merchandising, fashion design, interior design, and graphic art and design (including computer graphics), as well as most types of decorative art (eg. furniture, carpets, tapestry, embroidery, batik, pottery, basketry, metalwork, jewellery, mosaic art, and glassware). In a creative and/or abstract context, the fields of architecture and photography are considered applied arts. Illuminated manuscripts and later book illustration are also sometimes classified as applied art. Architecture is also more properly seen as an applied art.

The first applied art to be practised in a major way was architecture. From the Egyptian Pyramids, the Ziggurats of Sumer and the Seven Wonders of the Ancient World, to the precisely organized proportions of Greek temples and the enduring engineering quality of Roman viaducts, tunnels and bridges, architects combine aesthetics with mathematics to design a functional but pleasing structure.

What is Fine Arts?

Fine Arts in the philosophy of Aristotle is, “the final cause of fine art is the art object itself, it is not a means to another end except perhaps to please those who hold it.”

Fine art or the fine arts describes an art form developed primarily for aesthetics and/or concept rather than practical application.